O. is centered around unity, innovation, and performance. Lewis and Muresan researched the textile industry and arrived at technical knit separates engineered around the man’s physique.
#MadeForMovement: the clothing promotes mobility and comfort. The second skin knits were developed for men who want to minimize their time shopping and opt for a system of clothing that all work together. A universal clothing system that can be worn to work or for leisure.
The launch consists of two sweater styles, “The Commander” and “The Pilot” in colors such as Silent White, Process Black, Mercury Blue, and Solar Yellow, which references the rankings in The United States National Aeronautics and Space Administration (NASA). In collaboration with PANTONE, O. has standardized their launching color ways in its textiles. Color management is important to O. and Pantone has the tools to help achieve the perfect color every single time.