O. is
a high-frequency product inspired by the concept of the uniform. The design, fit and functionality has been carefully crafted to allow freedom of movement. Proportionality and ergonomic fit for ultimate comfort and unrestricted movement. Our engineered knits are meant to be worn everyday, versitally.
Made for Movement
The idea of the future and the developments in technology inspires us to create for tomorrow. We focus on synthetic fibers due to performative properties (elasticity, durability, and thermal/electrical conductivity.) Our apparel is heavily influenced by athletes and sports. Sportswear and cultural shifts have allowed us to value personal comfort over everything else.
THE PROCESS: PANTONE x O.
PANTONE Collaboration | SOLAR
Fabrics are our starting point. We have a great focus on synthetics fibers. Pantone Inc. helped us curate a system of identity colors that will be carried throughout our design process. Pantone provided us with the most sought-after shades. The consideration of how multiple industries view the colors was key, and balance was a primary factor when making our color selection.
