From Sketch to Structure: Fashion Technology Hackathon Recap

Thank you to the founders, technologists, designers, and enthusiasts who came out to support the Fashion Technology Hackathon Networking Event with The Next IT Girl and Atlanta Tech Week. What a great room and some of the sharpest creative problem solving we've seen from a room that size.

(Founder, El Lewis)

The Friction We're Solving

O.SYNTAX exists to close the gap between concept and production. Fashion has never had a shortage of ideas, it has had a shortage of infrastructure. Sketches stall in translation while manufacturing timelines swallow creative timelines. The waste piles up before a single garment ships. We built the tool to fix that friction, and the hackathon was a chance to show the room how we did it. 

(Property of O.SYNTAX)

The Challenge

We gave the breakout groups one prompt:

You're a fashion brand with a new contract to create an innovative sweater design for the Atlanta Falcons fall merchandise. The company wants sustainable fabric to combat fabric waste. Sketch the design by hand, then use SYNTAX to run a feasibility test on how to achieve the design.

Watching each group move from hand sketch to producible structure in real time, sustainability constraint and all, was the whole point of the night.

The Compiler Behind It

That's O.SYNTAX: our proprietary system for translating sketch and design language directly into files industrial knitting machines can produce from. We are working to lessen the lost intent between designer and factory floor.

Want to see how it works, or talk production, licensing, or a project fit?

Reach us at all@o-studio.design. 

Good building with you all.